Marketing Student

Strategic
Marketing

Where creativity meets execution.

Two years studying Advertising & Marketing at Humber Polytechnic, developing campaigns that balance strategic thinking with creative impact.

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About

What I Bring

Marketing works when strategy and creativity work together.

As an Advertising & Marketing student at Humber Polytechnic, I've developed campaigns across multiple channels, learning how research, creative execution, and strategic planning combine to drive results.

I approach every project with a focus on understanding the audience, identifying the insight, and delivering campaigns that actually connect. From concept development to execution, I'm ready to contribute and learn.

Campaign Development

Strategic planning, concept creation, integrated marketing, multi-channel execution

Creative Strategy

Brand positioning, messaging, content development, creative problem-solving

Research & Analysis

Consumer insights, market analysis, competitive research, data interpretation

Communication

Presentations, collaboration, stakeholder management, project coordination

Selected Work

Projects

Campaign work demonstrating strategic thinking and creative execution.

Aurea Vita Campaign
Integrated Campaign

Aurea Vita

Contributed to $2M integrated campaign for wellness-focused sparkling vodka. Developed brand positioning, multi-channel strategy, and creative execution targeting health-conscious millennials and Gen Z.

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Heinz Campaign Analysis
Campaign Analysis

Rethink x Heinz

Analyzed Rethink's "Draw Ketchup" experiential campaign that achieved 1495% social engagement increase. Examined how insight-driven creative strategy and minimal execution drove exceptional results.

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Tesla Research Study
Research Study

Tesla Gen Z Research

Conducted research on how social media influences Gen Z EV purchase decisions. Findings informed strategic recommendations for authentic, peer-driven marketing approaches over traditional advertising.

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Get In Touch

Let's Connect

Seeking marketing internship opportunities where I can contribute,
learn, and grow. Let's connect.

Email
sebastianycaza2000@hotmail.com
Phone
437-445-2503
LinkedIn
linkedin.com/in/sebastianycaza